“APT,” a song by Rosé and Bruno Mars, was released on September 18, 2024, and quickly became the number one trending topic on YouTube. With its upbeat tempo and catchy beat, the song creates an atmosphere of joy and excitement, making it a favorite among listeners worldwide. In the music video, Rosé and Bruno Mars are dressed in relaxed, coordinated black-and-white outfits, which add to the approachable and casual vibe of the song. The lyrics are simple and easy to understand, contributing to the song’s wide appeal across diverse audiences.
Inspired by a popular South Korean drinking game where participants arrange their hands to form an apartment symbol, “APT” subtly incorporates elements of South Korean culture. Despite its cultural roots, the song’s global appeal is undeniable, with its infectious rhythm and universal themes of fun and togetherness. It’s a testament to the power of cross-cultural collaboration, as Rosé and Bruno Mars’ partnership demonstrates how music can connect fans from different parts of the world.
The song’s relaxed fashion choices in the video, along with the black-and-white theme, emphasize a sense of harmony between the artists. This simplicity mirrors the easy-to-follow lyrics that allow fans of all ages to sing along. Additionally, the song’s fast-paced genre makes it suitable for a variety of situations, particularly when spending time with friends.
However, the song has not been universally accepted. In Malaysia, the Ministry of Health banned “APT,” citing its conflicting cultural elements. The song’s themes are seen as potentially disruptive to the country’s social norms. South Korea also restricted the song’s play in schools, fearing it could distract students or encourage addictive behavior.
Despite these controversies, “APT” serves as a reminder of the powerful impact music can have on local cultures and communities. It shows how global collaborations can bridge cultural gaps while also raising important discussions about the influence of pop culture in different regions. The song is best enjoyed in social settings, but its provocative visuals and themes may not be suitable for all audiences, especially minors.
